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Solution

From the elderly to the young, many immigrants have difficulty with the English language. They feel like outcasts of not being able to communicate with the business. 

By emphasising more on UX and UI, my design process has the following 11 steps that carry out the following process. 

Solution

From the elderly to the young, many immigrants have difficulty with the English language. They feel like outcasts of not being able to communicate with the business. 

By emphasising more on UX and UI, my design process has the following 11 steps that carry out the following process. 

PharmCo

A simple approach to medicine
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Where

Bradford, UK

Role

Designer, Researcher

What 

SaaS Website

Category

E-Commerce, Medicine

Why

Portfolio project

When

Aug 2023 - Sept 2023

I’m a big fan of simplicity so having to create a pharmaceutical chain, I wanted to make things easier for the consumer for common symptoms without having to research them.
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Market Research

The claim

The pharmacy company has experienced fast growth as a result of its swift supply via delivery and online ordering. Market growth has outpaced growth by £20 billion worldwide.

The problem

Because of online ordering, customers find it difficult to select what medication they need immediately. without receiving advice from a doctor about what is suitable for consumption.

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Competitive analysis 

I have compared 3 most popular apps when it came to the analysis - focusing on towards the user experience and the negative comments made to find patterns

 

 

 

 

 

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Pros : All website apps allow users to order online without any issues.

Cons : All three websites have a health hub questionnaire that can be time consuming with 20+ questions whilst (Lloyds pharmacy) can connect you to a doctor with an expensive fee with a one time payment of £49.00, monthly payment for £24.99 and an annual payment of £14.99. This can discourage a customer and not want to move forward with the purchase.

Problems written from customers

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User Survey

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I conducted a quick mini survey on among my friends and family who are online shoppers.

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Whats the most important factor you take into account while online-shopping?

20 Participants 

Price

30%

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Convenience 

36%

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Delivery time 

30%

Other (Write comment)

4%

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Recent comments

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Research comments

My research has shown that there is an increased demand for 24-hour pharmacies as individuals place a higher importance on convenience. Customers benefit from having a chemist available in case of emergency or slight illnesses.

Personas 

I created two types of personas towards the website. The store owner and the client.

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My journey to start my design

The next step after obtaining all the data from my research was to design the first flows and low-fidelity wireframes.

Case Study in Progress 

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